Askal is an upscale, contemporary dining experience in Melbourne that specialises in providing traditional flavours and warm hospitality reminiscent of authentic Filipino cuisine.
I was tasked with the branding, logo & style guidelines for Askal.
See a further exploration of my work below.
The Askal word mark and it’s applications
An on-going collaborative experience, the Askal team and I bounced off of each other to build an aesthetic and vibe for the brand. Through the process, my most important task was creating the word mark for Askal.
Below you can see it applied to both the food and drinks menu, as well as the leather-bound bill holder.
From Askal’s launch till now, I create assets in the form of social media graphics, newsletters & custom business cards for special events and collaborations held at the Restaurant and beyond.
social media graphics
A selection of pages from the Branding package I provided for the team, prior to launch.
Branding package
